This is the USAFE Services Idea Forum. Please share with us successful program ideas and comments to help all our FSS and Services Teams. Choose a category to share your idea. Click the "Start a new idea" link and type in your comments/ideas and send it on for everyone at the bases to review and respond to.
If you have questions on how this Idea Forum works please contact Ms. Mandy Smith-Nethercott at DSN 478-2279 or email: amanda.smith-nethercott@sembach.af.mil
-
- CommentAuthoramanda
- CommentTimeJul 16th 2009 edited
Welcome to the GoodLife!
The 48th FSS/FSK marketing team has created a branding campaign to highlight all of the excellent services that our facilities provide to our RAF Lakenheath community. Our mission was to specifically target all of the healthy options and alternatives that are available to our community members by branding them part of the GoodLife.
This was an exciting and interesting campaign and we'd love to share our lessons and creative process with you! We'd also be more than happy to share with you the marketing peripherals we are using- such as table tents, buttons and coupons.
If you have any questions or want to discuss our branding campaign, please contact Kris-Anna Mack at kris-anna.mack@lakenheath.af.mil.
Attachments:
Marketing Plan and Style Sheet
Sample of July At Ease magazine layout
Submission of GoodLife sample posters
(hopefully the attachments come out okay- we had to optimize them to fit the attachments and the images may be a bit lossy)
Cheers!
Kris Mack
1 to 1 of 1