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Program Ideas/Best Practices  »   52 Degrees North Adventure Travel Guide for ITT and ODR RAF Lakenheath

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    Hi all!

    Just want to share with you our NEW 52degreesNorth Adventure Travel guide for Autum/Winter 2009.

    This guide is a 64page, full color, 100% recycled paper, silk finish publication designed to promote the trips for both International Ticket Travel and Outdoor Recreation.

    Funding for this publication was 100% based on advertising sales with local trip/vacation vendors. The print cost was 2700GBP- all advertising dollars.

    We'll be doing a study in the upcoming months to see if there is any positive impact on the bottom line for both ITT and ODR and we're also sampling the customer base to see where they receive their trip information.

    I'll let all of you know how that goes. :-) I've attached the cover and a few sample layouts.

    Fun Facts:
    The cover was designed with our local community at the forefront. 52 degrees is the latitudinal line of where RAF Lakenheath is located- our strong airmen/aviation community we hope will get a kick out fo this.

    The poppies on the front are a tribute to our United Kingdom MOD counterparts.

    If you have any questions, don't hesitate to give me a shout- I'm happy to share our case study.

    All the best,
    Kris Mack
    kris-anna.mack@lakenheath.af.mil

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